What makes a good music video?

In my opinion I think that a fast tempo and high levels of energy make a good music video. My favourite type of music video is when it has a very deep narrative, but is also artist based at the same time. The best example of this being the 'Oasis- Stand By Me' music video. The video was a reworking of a famous series of adverts for the newspaper 'The Guardian' entitled 'The Whole Picture'. The adverts showed people appearing to be taking part in criminal acts, only for it to be revealed they were actually helping someone else. For example, a rough looking skinhead rushes at a business man, it appears that the man is attempting to mug him. A man also appears to be trying to break into his car. However, the 'whole picture' reveals that the bald man is in fact trying to warn him of the apparent breaking into of his car, only to find out that the so called "thief" is actually helping the businessman open his stuck car door. In the music video this is also the case, in a few examples. A store appears to be being burgled with its window smashed and people are taking away the electrical goods from inside. However, it is revealed that the victim of the motorcycle accident flew through the window and was buried under the electrical goods. In another example, a dodgy looking character appears to be running away from policemen in what looks like the kidnapping of a little girl. However in this case he was actually saving the little girls life by removing her from the vehicles path so that she wasn't ran over.