This theory is about how the audience view women in the Media. Mulvey states that women are there to be seen and that the camera portrays them as sexual objects through shot types and movement.
Her three main focuses are:
1. How men look at women.
2. How women look at themselves.
3. How women look at other women.
Focuses on:
- Emphasising the curves of the female body.
- Referring to women as objects, not people.
The man emerges as the dominant power within the created film fantasy. The women is paasive to active gaze from the man.
To conclude, the male gaze theory states that women within the media are represented sexually, and that the media is viewed from a straight male's perspective. To back this up, in class we examined the top 5 songs in the charts and their music video's and argued whether or not we thought the male gaze theory applied to them. Astonishingly, the theory could be applied to each and every one of the video's. This was due to the sexual content, the way the camera explores the female body, tight clothing on females and cleavage being on display. When concluding this theory, watching these videos helped us to realise that the theory certainly applies to modern music music video's. Furthermore, in Iggy Azalea's music video for the song Black Widow, even though the ideology and messages of the video are women power. Women are still represented as sexual objects and appeal to the active male gaze.
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